Work_

 


Selected Work_

Below is a collection of selected work from my career. Links are contextualized in paragraph form and lead to case studies, sizzle reels, and live work where possible.

The work that follows was conceived and produced between the years 2009 – 2019 c/o their respective agencies.



Brand Jordan_

While operating as Executive Creative Director at Huge we were tasked with developing the future of The brand as well as executing against digital, and real world Activations.


Nike_

As the global creative lead on the Nike business at Huge, we were reposnible for numerous verticals and Activations including Basketball in the UK, Running in Canada, as well as developing a content platform for Nike women in North America.


PlayStation_

While at BBH, I was a creative lead on the team that won and developed the Greatness Awaits PS4 console launch. We developed a slew of Broadcast and digital executions that brought the campaign to life and tied The consumer to The brand.


Netflix_

While at Carrot, we worked with Netflix to launch a number of titles through a collection of unique and provacative digital executions. Including a Beyonce drop for the OA, custom Weed strains for Disjointed, and a Cartel Simulator on Facebook for Narcos.


Google_

Over the course of my career I have worked on quite a few Google projects and brands. I was part of the team at BBH that connected the world to Chrome, that kicked off with Dear Sophie, and then continued to Chromebook.

While at Huge I introduced the world to their Shopping Express platform, Tango, and Android.com.

 

Cartoon Network_

Carrot was tasked to create a digital experience for the Powerpuff Girls to reintroduce the tenacious trio to their next generation of fans. So, since fans have been dying to join the squad for years, an Avatar creator was an obvious choice.

 

Adult Swim_

An ongoing realtionship with Adult Swim lead to a handful of ground-breaking executions and activations for a number of titles. We turned Rick and Morty fans into rabid evangelists with the first ever video game built entirely on Instagram. And for the network's devoted fanbase we built a comprehensive Branded keyboard.

 

Mike's Hard Lemonade_

At Havas, I created a Series of TV spots, digital & Real world activations and Social content for this beloved spiked lemonade. We even released an exclusive track with Nu Julius. The work over-performed in every way possible, and was the brand's most successive campaign to date.

 

One Plus_

When One Plus approached us at Carrot, they were looking to enter the US market. As the #1 android phone in Europe, India, The Nordics, and India, we needed to bring that Energy and Passion to Product to North America in New and Unique ways.

We dropped new phones at Exclusive Pop-ups worldwide, Produced Live-streamed Launch events, and created Digital video and Social content that consitently drove record sales for the next four years.

 

19 Entertainment_

While at Poke New York, Simon Fuller approached us to create If I Can Dream. The world's first Live-streamed and Hulu original live-action reality Web-series. Based on chasing stardom in Hollywood, the 24/7 Experience played out both on Hulu and the Internet.

 

Barack Obama_

While at Huge, I was honored to be invited by The Whitehouse, to serve on President Obama's Creative Alliance. As part of a multi-agency team we devloped campaigns on a pro-bono basis for the Administration's highest priority initiatives.

I was tasked with creating work that raised awarness, to pass the bill, to make two years of community college free for all. The Campaign took the form of Broadcast PSAs, Digital Video, A Digital Platform, Social, content, and partnership with Seth Meyers.

 


Other Things_

Cachemonet, Homeless Hotspots, SimplifyThatShit, FeelThatShit, ABC Book, Carrot Reel.

 

Elsewhere_

Twitter, Instagram, Vimeo, LinkedIn, WnW

 


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